St. Johns River Water Management District and the Jacksonville Jaguars team up to encourage water conservation

Florida’s Water – It’s Worth Saving.

The District has long been committed to sharing water conservation information through various channels, but this partnership marks the first time the District has directly engaged with sports fans, leveraging the popularity of football to reach both long-time residents and newcomers to Florida.

PALATKA, Fla., Sept. 15, 2023 – As football season gets underway, the District and the Jacksonville Jaguars have joined forces to pay tribute to the St. Johns River and promote water conservation, aiming to raise awareness about the importance of preserving Florida’s precious water resources.

“Our staff are excited to team up with the Jaguars to convey the importance of a healthy river and conserving our water resources,” says St. Johns River Water Management District Executive Director Mike Register. “The Jaguars share in the District’s core mission belief that a healthy river and responsible water use are vital components of preserving and protecting Florida’s resources.”

In addition to the water conservation messages, the campaign pays tribute to the St. Johns River, which flows through downtown Jacksonville near EverBank Stadium. This message aims to foster a stronger connection between area residents and their river, highlighting how everyday activities impact its well-being.

For further water conservation tips and to learn more about the St. Johns River, visit the District’s website at www.sjrwmd.com or catch a Jags home game at EverBank Stadium.